"F*** 'em. She's a brand" - which celebrity has been saying this about Kim Kardashian?
In an interview with Details magazine the growly-voiced action hard man took offence when asked if he thought of himself as a brand: "F*** no. Why should I?"
The journo replied, "People see a guaranteed $30million a film as a brand in need of management."
Jason, 44, spat back, "F*** 'em. Kim Kardashian's a brand."
The fact that the South London ex-street hustler wants nothing to do with the woman who has pretty much redefined reality telly isn't that surprising really. Especially as it comes after both Mad Men's Jon Hamm and James Bond's Daniel Craig have also had a pop at her.
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